Senior Consumer Marketing Analyst

7 days ago


Karachi, Sindh, Pakistan National Foods Limited Full time
Job Overview

We are seeking a highly skilled Assistant Manager Consumer Marketing to join our team at National Foods Limited.

Key Responsibilities
  • Execute market research projects to analyze trends, demographic data, consumer surveys, opportunities, and competition.
  • Collaborate with external research agencies and consultants to ensure efficient research execution aligning with NFL's needs.
  • Assist in translating data into actionable insights for key stakeholders.
  • Contribute to sales strategies, marketing strategies, and business development strategies based on market research findings.
  • Evaluate the impact of marketing/research activities with the Consumer Marketing Manager.
  • Support the Consumer Marketing Manager in evaluating ATL and BTL campaign effectiveness.
  • Facilitate engagement with consumers through social media, events, and email marketing to receive customer feedback and understand issues.
  • Use dashboards to track findings and develop presentations for the ManCom on a bi-monthly basis.
  • Ensure the marketing team is aware of market trends and consumer behaviors by executing consumer connects.
  • Maintain research data in an up-to-date database for market studies.
Requirements
  • Minimum Bachelor's degree, Master's preferred.
  • 4-6 years of relevant experience.
What We Offer

National Foods Limited fosters an inclusive work environment valuing diversity. A diverse workforce drives innovation and creativity, contributing to our mission of driving positive change.

Work Environment
  • Full-time employment.
  • Associate level.
  • Management, Business Development, and Marketing role.
  • Food and Beverage Manufacturing industry.


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