
Senior Consumer Marketing Analyst
7 days ago
We are seeking a highly skilled Assistant Manager Consumer Marketing to join our team at National Foods Limited.
Key Responsibilities- Execute market research projects to analyze trends, demographic data, consumer surveys, opportunities, and competition.
- Collaborate with external research agencies and consultants to ensure efficient research execution aligning with NFL's needs.
- Assist in translating data into actionable insights for key stakeholders.
- Contribute to sales strategies, marketing strategies, and business development strategies based on market research findings.
- Evaluate the impact of marketing/research activities with the Consumer Marketing Manager.
- Support the Consumer Marketing Manager in evaluating ATL and BTL campaign effectiveness.
- Facilitate engagement with consumers through social media, events, and email marketing to receive customer feedback and understand issues.
- Use dashboards to track findings and develop presentations for the ManCom on a bi-monthly basis.
- Ensure the marketing team is aware of market trends and consumer behaviors by executing consumer connects.
- Maintain research data in an up-to-date database for market studies.
- Minimum Bachelor's degree, Master's preferred.
- 4-6 years of relevant experience.
National Foods Limited fosters an inclusive work environment valuing diversity. A diverse workforce drives innovation and creativity, contributing to our mission of driving positive change.
Work Environment- Full-time employment.
- Associate level.
- Management, Business Development, and Marketing role.
- Food and Beverage Manufacturing industry.
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