Search Engine Optimization Specialist

7 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

A career in Search Engine Optimization (SEO) involves analyzing, reviewing, and implementing changes to websites to optimize them for search engines.

This means maximizing the traffic to a site by improving its page rank within search engines.

An SEO Expert/Specialist develops original content to include keywords or phrases that increase traffic to a site.

They may also test and implement various search engine marketing techniques, website layouts, and advertising for search engine optimization.

Job Responsibilities
  • Optimizing websites for search engines;
  • Link building through high-quality content and strategic relationships;
  • Studying competing websites and learning from their SEO efforts;
  • Developing strategies for increasing inbound traffic and improving online visibility;
  • Making sites search engine readable by working with meta tags & robots.txt files;
  • Deciding on page titles, headers, and sub-headers;
  • Choosing optimized domain and web page names for the website;
  • Developing original content to include key phrases and effective headlines to receive increased traffic;
  • Keyword research and manipulation to improve search engine rankings;
  • Testing various search engine marketing techniques and web designs to enhance user experience;
  • Liaising with clients and departments to ensure alignment and collaboration;
  • Strategizing ways to improve optimization and explaining the need for changes to existing sites.
Key Skills
  • SEO expertise and knowledge of search engine algorithms;
  • Strong analytical and problem-solving skills;
  • Ability to work independently and collaboratively as part of a team;
  • Excellent communication and project management skills;
  • Proficiency in keyword research and link building techniques;
  • Familiarity with search engine marketing tools and software;
  • Experience with website development and content management systems;
  • Ability to stay up-to-date with industry trends and best practices.

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