App Ecosystem Growth Expert

1 day ago

Islamabad, Islamabad, Pakistan beBeeDigitalMarketing Full time $90,000 - $120,000
Digital Marketing Growth Strategist

We are seeking a talented Digital Marketing Growth Strategist to lead the growth and visibility of our digital channel apps and games.

The successful candidate will work closely with cross-functional teams to execute marketing campaigns focused on acquiring and engaging users across various platforms.

Key Responsibilities include:

  • Optimize app discovery through app store optimization (ASO), app naming, descriptive copy, keywords, and metadata.
  • Oversee the creation and refinement of engaging visuals and branding for applications.

Major Initiatives:

  • Email Marketing
    • Design and run email campaigns that target, engage, and retain users.
    • Segment customer lists and use analytics to boost open and conversion rates.
  • Digital & Social Media Marketing
    • Plan and execute marketing campaigns across the company website, landing pages, LinkedIn, and Instagram.
    • Utilize social media channels to build brand awareness, engage target audiences, and implement strategies to maximize digital reach and discoverability.
    • Implement and manage SEO for landing pages to improve organic search visibility and user acquisition.
  • Community & Influencer Engagement
    • Lead influencer marketing campaigns and forge partnerships with relevant brands and channels.
    • Collaborate with communities on Discord, YouTube, and other platforms to promote apps and drive organic growth through authentic engagement.
  • Cross Promotion Campaigns across Products
    • Develop and manage campaigns that cross-promote products within the company's portfolio to maximize user engagement and overall app ecosystem growth.
  • Advertising Campaign
    • Develop, execute, and optimize advertising campaigns across digital channels, including programmatic and social media.
    • Oversee ad spend, run A/B tests, and refine campaigns to maximize ROI and user acquisition.

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Over 3 years of experience in digital marketing, ideally with app or streaming platform focus.
  • Proven experience in app store optimization (ASO) and digital channel marketing.
  • Demonstrated success in multi-channel campaigns, including paid media.
  • Strong knowledge of ASO and digital content promotion.
  • Skilled with Google Analytics.
  • Outstanding leadership, communication, and project management abilities.
  • Creative, analytical, and passionate about digital marketing innovation.

Prior experience with universal search or recommendation features and success in influencer and partnership marketing for digital content are preferred but not required.

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