Consumer Insights Strategist

3 days ago


Karachi, Sindh, Pakistan Tapal Tea (Pvt.) Ltd. Full time
Job Title: Consumer Insights Strategist

This role is responsible for providing actionable consumer insights and market analysis that drive strategic planning and business growth.

The position supports brand strategy development by analyzing key performance indicators, leading consumer research initiatives, and collaborating with internal stakeholders and external agencies.

The goal of this role is to translate data and trends into effective strategies that enhance brand health, identify new opportunities, and contribute to the overall success of the organization.

About the Role:

This position requires a minimum of 2-3 years of experience in market research, either agency or brand-side. The ideal candidate will have strong analytical and strategic thinking skills, as well as excellent communication abilities.

The successful candidate will be able to travel on short notice and possess a Bachelor's degree in a relevant field. Additional qualifications include proficiency in consumer research, analytical thinking, strategic thinking, and communication.

Key Responsibilities:
  • Support the strategic planning process for brands and develop the strategic plan and roadmap for Tapal Tea.
  • Analyze monthly brand health KPIs, including Household Panel, Brand Health Tracking, and Retail Audit data.
  • Lead and initiate consumer research across various regions; collaborate with sales and marketing teams to produce internal management reports.
  • Act as a liaison with agencies to stay updated on new market research trends and initiatives.
  • Negotiate cost and quality terms with research agencies for all consumer-related activities.
  • Collaborate with stakeholders across the organization to transform consumer insights into actionable business outcomes.
  • Identify growth and expansion opportunities based on consumer and market analysis.


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