Growth and Performance Manager

5 days ago


Karachi, Sindh, Pakistan Lumida Wealth Full time

Lumida Wealth Overview

We are a digitally native investment advisor specializing in alternative investments.

Growth Marketing Role

The Growth Marketing Lead will be responsible for driving our customer acquisition, engagement, and brand expansion through data-driven marketing strategies.

This role involves a combination of paid media, organic growth strategies, conversion optimization, and analytics-driven decision-making.

Key Responsibilities:

  • Develop and execute growth strategies across paid and organic channels
  • Manage and optimize performance marketing campaigns (Google Ads, Meta, LinkedIn)
  • Lead content marketing initiatives, including SEO, social media, and email marketing
  • Optimize landing pages, funnels, and conversion rates for lead generation
  • Track KPIs, analyze data, and generate actionable insights to drive ROI
  • Collaborate with the design and product teams to enhance brand messaging
  • Experiment with new marketing channels and automation tools for scalable growth

Requirements:

  • SEO Tools (Ahrefs, SEMrush, Google Search Console)
  • Social Media Growth (TikTok, LinkedIn, Twitter, YouTube strategies)
  • Marketing Automation (for e.g. Zapier, Webflow, Notion)

Why Lumida Wealth?

  • Be part of a dynamic and innovative company at the cutting edge of the crypto industry.
  • Work with a passionate and talented team dedicated to transforming finance.
  • Opportunities for professional growth and development.


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