Digital Advertising Specialist

5 days ago


Islamabad, Islamabad, Pakistan beBee Careers Full time
Medical Billing Meta Ads Specialist

The role involves creating, managing, and optimizing META advertising campaigns across various platforms, including Facebook, Instagram, LinkedIn, Twitter, and others for the Medical Billing niche. The goal is to increase brand awareness, drive traffic, and generate leads through strategic ad placements and targeted audience engagement.

Responsibilities include designing and executing Meta (Facebook/Instagram) advertising strategies specifically tailored for the Medical Billing industry, creating and optimizing lead generation funnels, monitoring daily campaign performance, and adjusting strategies in real time to improve return on ad spend (ROAS) and lower cost-per-acquisition (CPA).

Analyzing KPIs such as CTR, CPC, CPM, CPA, and ROI is also a key part of this role, ensuring campaigns meet profitability benchmarks. Providing detailed performance reports and ROI analysis, highlighting top-performing assets and areas needing refinement, is another important responsibility.

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