
Senior Digital Marketing Specialist
2 days ago
Digital Marketing Lead
About the RoleWe are seeking an experienced digital marketing professional to lead our digital marketing efforts. This is a challenging role that requires strategic thinking and strong leadership skills.
Key Responsibilities- Developing and executing the annual digital marketing plan, including PPC, Social Media, Affiliates, and Display/Retargeting campaigns.
- Increasing organic traffic through search engine optimization (SEO) strategies.
- Creating innovative digital marketing campaigns that align with our overall marketing strategy.
- Designing engaging digital content to increase customer engagement and enhance our online brand.
- Implementing strategies to drive traffic to our website, including pay-per-click advertising.
- Establishing and maintaining social media policies and frameworks for our organization.
- Moderating all social media platforms, including Twitter, Instagram, and Facebook.
- Managing digital marketing budgets and allocating resources across different channels and platforms.
- Providing regular digital dashboards for senior management, reporting progress against set key performance indicators (KPIs).
- Collaborating with sales and IT teams to ensure seamless integration of digital marketing activities.
- Developing visual concepts for promotional activities.
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