Lead Generation Process Optimization Specialist

3 days ago

Islamabad, Islamabad, Pakistan beBee Careers Full time
lead generation specialist ,

This role involves building and maintaining processes to capture new leads at scale, without needing direct outreach or marketing campaign ownership. The successful candidate will work closely with CRM, data enrichment tools, and automation platforms to ensure a steady flow of accurate, high-quality prospect data.

Responsibilities:

  • Leverage web scraping, third-party databases, APIs, and integrations to identify potential leads and gather relevant firmographic and demographic information.
  • Evaluate new data providers, list providers, and lead databases to continually expand and refine our prospect lists.
  • Enrich and validate lead information (e.g., job titles, contact details, company size, industry) using tools like ZoomInfo, Clearbit, Apollo.io, or similar.
  • Configure and maintain lead-generation workflows in marketing automation platforms (e.g., Pardot) or specialized lead-gen tools.
  • Implement scripts, integrations, or plugins to automate repetitive tasks (e.g., data cleaning, segmentation, deduplication).
  • Collaborate with Python developers to set up data pipelines (e.g., via Zapier, Python scripts, APIs) that sync leads between various tools and systems.
  • Develop and enforce data hygiene best practices to ensure accuracy and consistency of lead data.
  • Monitor databases and CRMs (e.g., Salesforce) for duplicate or incomplete records, merging or updating data as necessary.
  • Audit lead data sources, ensuring compliance with privacy regulations (GDPR, CCPA) and company policies.
  • Implement or refine lead scoring models to help the sales team prioritize high-value prospects.
  • Segment leads based on attributes like industry, company size, or region to enable targeted follow-up by sales or marketing.
  • Continuously evaluate lead quality and provide insights for ongoing optimization.
  • Track and report on key lead-generation metrics, such as cost per lead, lead velocity, data accuracy, and pipeline contribution.

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