Brands Innovation Manager

4 days ago


Karachi, Sindh, Pakistan beBeeInnovation Full time €8,380,000
Job Title:

Brands Innovation Manager

About the Role:

We're on a mission to create the ultimate snacking company with a focus on growth, innovation, and founder mentality.

This role will be responsible for driving the growth and transformation of our bricks, buckets, and tubs business while shaping the future with multipacks and premium formats.

Key Responsibilities:

  • Broaden household ice cream consumption understanding and evolving family occasions.
  • Analyse competitive strategies to sharpen our positioning.
  • Own marketing efforts to drive penetration, market share, and category growth.
  • Renovate portfolio quality, trust, and value.
  • Shape future roadmap including entry into multipacks and indulgent variants.

Required Skills and Qualifications:

  • Consumer obsession.
  • Balance of analytical rigor and creative brand building.
  • Strong knowledge of end-to-end marketing management.
  • Ability to inspire cross-functional teams with clear vision.

What You Can Expect:

  • Global scale and start-up spirit.
  • Career without limits.
  • Performance-driven culture.
  • A company that celebrates joy, innovation, and purpose.

We seek bold, driven individuals who thrive in fast-paced environments and share our approach to growth, collaboration, and innovation.



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