Innovative Brand Portfolio Leader

18 hours ago

Karachi, Sindh, Pakistan beBeeMarketing Full time 5,000,000 - 10,000,000
Brand Portfolio Manager Job

The ice cream division aims to become an independent publicly listed company. This role focuses on driving growth and transformation of the in-home portfolio, including bricks, buckets, tubs, multipacks, and premium formats, balancing affordability with aspiration for households.

Job Purpose:

If you are passionate about brand building, portfolio renovation, and innovation that delights families in their homes, this role is for you. You will lead growth and transformation of the in-home portfolio today and shape the future roadmap with multipacks and premium formats.

Key Responsibilities:
  • Consumer & Market Understanding: Build a deep understanding of household ice cream consumption and evolving family occasions. Analyze competitive strategies to sharpen our positioning.
  • Portfolio Growth & Renovation: Own the marketing mix to drive penetration, market share, and category growth. Lead the renovation of bricks, buckets, and tubs to strengthen quality, trust, and value. Shape the future roadmap including entry into multipacks and indulgent variants.
  • Innovation & Deployment: Lead cross-functional project teams (R&D, Supply Chain, Procurement, Finance, CD, Agencies) to land innovations seamlessly with strong pre-build and execution planning.
  • Campaigns & Communication: Develop campaigns across TV, digital, and outdoor. Execute digital-first performance marketing and adapt communications for special occasions. Lead influencer and PR partnerships.
  • Business & Cross-Functional Leadership: Partner with Finance, CD, and Supply Chain to deliver growth. Drive pricing strategy and affordability interventions without compromising brand equity. Be the voice of the portfolio across stakeholders.

Required Skills:
Absorption of consumers and evolving ice cream occasions. Combination of analytical rigor and creative brand building. Knowledge of end-to-end marketing management from innovation to launch and campaign execution. Ability to inspire cross-functional teams with a clear portfolio vision and manage operational details with discipline.

  • Brand Portfolio Leader

    17 hours ago

    Karachi, Sindh, Pakistan beBeeCommercial Full time $120,000 - $180,000

    Job DescriptionWe are seeking a visionary leader to spearhead our brand portfolio, driving innovation and growth through consumer-centric strategies.The ideal candidate will collaborate with internal stakeholders to develop and execute marketing plans that deliver on revenue and profit forecasts.

  • Transformative Portfolio Leader

    7 days ago

    Karachi, Sindh, Pakistan beBeeBrand Full time 900,000 - 1,200,000

    About the RoleThis exciting opportunity is focused on driving growth and transformation of a premium portfolio, leading cross-functional teams to deliver high-impact innovations. As Assistant Brand Manager, you will be responsible for sharpening market understanding, owning marketing strategies, and shaping future roadmaps.The ideal candidate will have a...

  • Brands Innovation Manager

    4 days ago

    Karachi, Sindh, Pakistan beBeeInnovation Full time €8,380,000

    Job Title:Brands Innovation ManagerAbout the Role:We're on a mission to create the ultimate snacking company with a focus on growth, innovation, and founder mentality.This role will be responsible for driving the growth and transformation of our bricks, buckets, and tubs business while shaping the future with multipacks and premium formats.Key...

  • Marketing Portfolio Manager

    17 hours ago

    Karachi, Sindh, Pakistan beBeeGrowth Full time 900,000 - 1,620,000

    Job SummaryWe are seeking a skilled professional to drive the growth and transformation of our portfolio. This is a high-impact role that requires a balance of affordability with aspiration to make our brand the preferred choice for every household.About the RoleThe successful candidate will be responsible for building a deep understanding of consumer...

  • Senior Brand Leader

    1 week ago

    Karachi, Sindh, Pakistan beBeeBrandManager Full time 900,000 - 1,200,000

    Job Description:We are seeking a senior brand manager to lead the future of snacking and drive sustainable growth through a consumer-centric brand portfolio. This role will involve working with cross-functional and regional teams to implement a portfolio strategy aligned with the brand vision, supporting profit management, and contributing to new product...

  • Fashion and Brand Leader

    18 hours ago

    Karachi, Sindh, Pakistan beBeeMarketing Full time 60,000 - 80,000

    About this role:We are looking for a visionary leader to spearhead our marketing and product development efforts. This individual will be responsible for driving business growth through innovative strategies and building a strong digital presence.

  • Assistant Brand Manager

    3 days ago

    Karachi, Sindh, Pakistan Unilever Full time

    Assistant Brand Manager (Dairy & Premium In-home Experiences)Role: Assistant Brand Manager (Dairy & Premium In-home Experiences) at Unilever / The Magnum Ice Cream CompanyLocation: Karachi Head OfficeWork level: WL1Employment type: Full-timeScope: LocalLine Manager: Brand ManagerOverviewThe Ice Cream division aims to become an independent, EUR 8.3 billion...

  • Brand Strategy Leader

    17 hours ago

    Karachi, Sindh, Pakistan beBeeMarketing Full time 5,000,000 - 7,500,000

    Lead Brand DevelopmentThe role of Assistant Brand Manager is a strategic position that drives growth and expansion in the frozen food service industry.You will be responsible for developing and executing a comprehensive brand strategy, leading cross-functional teams, and fostering partnerships with key stakeholders.This is an exciting opportunity to shape...

  • Branding Professional – Brand Launch

    4 days ago

    Karachi, Sindh, Pakistan Al Tawwakal Holdings Full time 1,200,000 per year

    We are seeking a highly skilled branding professional for a brand launch and development project. The ideal candidate should be a graduate from a leading arts/design institution with a proven track record in brand strategy, identity creation, and corporate branding.The professional will be responsible for:Developing and executing brand strategy.Creating and...

  • Assistant Brand Manager

    4 days ago

    Karachi, Sindh, Pakistan Unilever Full time

    The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We're on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft...