
Marketing Performance Optimization Lead
4 days ago
Join our team as a Marketing Performance Optimization Lead and drive data-driven decision-making across marketing campaigns, customer engagement, and revenue impact. As a key member of our marketing department, you will design and implement effective marketing analytics solutions, analyze multi-channel marketing campaigns, and collaborate with cross-functional teams to develop and implement data-driven strategies.
About the Job:
This is an exciting opportunity to join a leading technology company that values innovation, collaboration, and excellence. You will have the chance to work with a talented team, develop your skills, and contribute to the success of the organization.
Key Responsibilities:
- Design and implement effective marketing analytics solutions to track key performance indicators (KPIs).
- Analyze multi-channel marketing campaigns to measure their effectiveness and return on investment (ROI).
- Collaborate with cross-functional teams to develop and implement data-driven strategies that improve marketing performance.
Requirements:
3+ years of experience in marketing analytics or business intelligence.
Strong analytical skills with experience in data visualization and marketing performance tracking.
Ability to communicate complex ideas clearly and make data-driven recommendations.
Preferred Qualifications:
- Experience with CRM tools (e.g., HubSpot) and marketing automation platforms.
- Knowledge of MarTech tools (e.g., Marketo, Salesforce, Google Ads, Facebook Business Manager).
- Understanding of predictive analytics and machine learning in marketing.
Benefits:
Competitive salary with a performance-based incentive plan.
Opportunities for professional growth and advancement within a supportive and innovative environment.
Comprehensive benefits package including health benefits.
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