Performance Marketing Lead

6 days ago


Lahore, Punjab, Pakistan Studywise Full time
Studywise is seeking a highly skilled Performance Marketing Lead to lead and execute paid advertising campaigns across all digital platforms. The ideal candidate will have expertise in Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Ads, and other paid media channels to drive lead generation, brand awareness, and customer acquisition.

We are looking for a strategic thinker who can develop and manage PPC, display, search, retargeting, and paid social media campaigns. The successful candidate will be able to continuously analyze and optimize ad copies, visuals, landing pages, and conversion funnels.

Key Responsibilities:
  • Paid Media Strategy & Execution
  • Campaign Management & Optimization
  • Data-Driven Insights & Reporting
  • Budget Management & ROI Optimization
  • Competitor & Market Analysis

Requirements:

  • Education: Bachelor's/Master's degree in Marketing, Business, Digital Media, or a related field.
  • Experience: 3-5 years in performance marketing, digital advertising, or paid media management.
  • Skills & Expertise:
    • Proven experience managing paid campaigns on Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and YouTube Ads.
    • Strong knowledge of Google Analytics, Facebook Pixel, Conversion API, and UTM tracking.
    • Expertise in keyword research, audience segmentation, and retargeting strategies.
    • Experience with Google Tag Manager (GTM) and event tracking.
    • Ability to analyze large datasets and generate actionable insights.
    • Strong understanding of landing page optimization and conversion rate optimization (CRO).
    • Familiarity with email marketing and automation tools is a plus.


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