Marketing and Sales Leader

6 days ago


Karachi, Sindh, Pakistan ERP College Full time

ERP College is seeking an experienced E-Commerce Marketing Manager to lead our digital marketing efforts across Pakistan, UAE, and North America.

About the Job:

This role requires a strong understanding of digital marketing channels, including Google Ads, Facebook Ads, TikTok Ads, and YouTube campaigns.

Key Responsibilities:
  1. Develop and execute a comprehensive digital marketing strategy for Shopify, Daraz, Amazon UAE, Noon, and North American marketplaces.
  2. Oversee and optimize Google Ads, Facebook Ads, TikTok Ads, YouTube campaigns, and other performance marketing channels.
  3. Lead a team of digital marketers, content creators, and designers to create a seamless brand experience.
  4. Implement customer retention strategies, including loyalty programs, WhatsApp marketing, and email automation.
  5. Collaborate with logistics partners and operations teams to ensure smooth order fulfillment.
  6. Drive sales during key shopping seasons like Ramadan, Eid, White Friday, 11.11, and Black Friday (North America).
  7. Monitor market trends and competitors to refine strategies.
  8. Provide regular performance reports and insights for senior management.
Requirements:
  1. Pakistan Market: Strong experience in Daraz, Shopify, WhatsApp marketing, and social commerce.
  2. UAE Market: Expertise in Amazon UAE, Noon, paid search (Google Shopping), and influencer marketing.
  3. North America Market: Experience in Shopify, Amazon (USA/Canada), Google Shopping, and Facebook/Instagram Ads.
  4. 3+ years of experience in e-commerce marketing, digital strategy, or online retail.
  5. Proficiency in Google Analytics, Facebook Pixel, CRM tools, and data-driven decision-making.
  6. Experience managing budgets for performance marketing and influencer collaborations.
  7. Strong leadership, project management, and communication skills.


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