
Marketing Automation Platform Manager
6 days ago
We seek a seasoned CRM Automation Specialist to spearhead the implementation and management of our marketing automation platforms.
- Manage and maintain a robust CRM platform, ensuring accurate data and segmentation for informed business decisions.
- Develop and execute strategic marketing automation plans utilizing workflows and funnels (email, SMS, retargeting) to drive customer engagement and retention.
- Design and schedule personalized email campaigns that resonate with our target audience.
- Proven expertise in industry-standard CRMs such as Go High Level and Zoho is essential.
- Integrate CRMs with various tools and platforms (landing pages, ads, forms, etc.) to enhance user experience.
- Collaborate with cross-functional teams to support comprehensive marketing efforts across the full funnel.
- Monitor lead nurturing campaigns and develop strategies to retain customers.
- Ensure adherence to data privacy regulations, safeguarding customer information.
Required Skills & QualificationsEssential Experience & Abilities
To succeed in this role, you will need:
- 1–2+ years of hands-on experience with CRM systems and marketing automation tools (Go High Level or Zoho) along with familiarity with HubSpot, Zapier, and Click Funnels.
- A solid understanding of audience segmentation, A/B testing, and drip campaigns to optimize results.
- Experience in setting up and optimizing multi-channel workflows to achieve maximum ROI.
- Proficiency in analyzing engagement metrics and reporting to inform business strategies.
- Attention to detail and strong project management skills to ensure seamless execution.
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