Digital Marketing Insights Specialist

7 days ago

Karachi, Sindh, Pakistan beBee Careers Full time

Digital Marketing Data Analyst

  • We are seeking an experienced digital marketing analyst to support our Global Digital Marketing team.
  • Your responsibilities will include tracking online marketing trends, collecting, analyzing and visualizing digital marketing data, developing campaign strategies, optimizing and reporting online campaign performance, and communicating with various stakeholders.
Responsibilities:
  • Skill Development: Support the development of Digital Marketing Analytics & Data Strategy.
  • Data Collection: Collect and analyze customer, marketing, and web behavioral data.
  • Campaign Analysis: Review and test campaigns, analyze key metrics, and identify opportunities to increase campaign performance.
  • Insight Generation: Develop and present learnings from your analyses, including actionable insights and recommendations.
  • Strategy Development: Develop digital campaign and web measurement strategies, including tag management.
  • Reporting and Visualization: Create dashboards, data visualizations, and campaign and website performance reports.
  • Trend Analysis: Monitor and analyze digital media and marketing trends.
  • Communication: Communicate and present to colleagues, senior managers, and clients.
Qualifications:
  • A bachelor's degree in marketing or a related field.
  • 5+ years of experience with digital marketing analytics and reporting tools, including Google Analytics, GA4, Google Tag Manager, Google Data Studio/Lookerstudio, and other visualization tools.
  • 5+ years of deep knowledge of digital marketing across Social Media, Google Ads, Display, and Programmatic platforms.
  • Experience working with data lakes and data platforms for marketing purposes.
  • Strong analytical and strategic thinking skills.
  • Ability to make data-driven decisions.
  • Excellent interpersonal and collaboration skills.

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