
Lead Acquisition Specialist
5 days ago
The Plum Tree Group is committed to delivering innovative virtual tour solutions to clients across various sectors. We are seeking an exceptional Lead Generation Specialist to join our team and drive business growth. This exciting opportunity involves developing and executing strategies to create awareness and generate leads for our virtual tour solutions.
Key Highlights:
- We offer a challenging and rewarding work environment where you can make a real impact.
- You will have the opportunity to work on high-profile projects and collaborate with industry experts.
- We provide ongoing training and development opportunities to enhance your skills and career progression.
What You'll Be Doing:
- Develop a comprehensive strategy to create awareness and generate leads for our virtual tour solutions.
- Create contact lists of prospects in industries like Higher Education, Cultural Heritage sites, Museums, Car Dealerships, and other sectors that can benefit from a virtual tour.
- Design and implement email marketing workflows with messaging tailored to resonate with prospects and produce qualified leads.
- Establish and execute a thought leadership strategy using the client's social media profile to raise awareness and improve brand presence, resulting in warm leads.
- Monitor and report key lead generation metrics.
- Manage client communications and relationships as a Success Manager.
- Collaborate with the marketing team on social media content and posting.
- Work closely with designers and developers to adjust website settings, create funnels, landing pages, and other marketing materials.
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