Mobile App Marketing Specialist

3 days ago

Rawalpindi Cantonment, Pakistan beBeeUserAcquisition Full time
Job Title

User Acquisition Marketer (UA Marketer)



About the Role

We are seeking a highly skilled User Acquisition Marketer to lead and scale our paid install campaigns globally. The ideal candidate will have deep knowledge of mobile ad campaigns, performance metrics, A/B testing, and analytics tools.



Key Responsibilities

  • Plan and execute paid install campaigns for Android apps across various ad platforms including Google Ads, Meta, Unity Ads, and others.

  • Manage and optimize Google UAC, AdMob, and other major UA channels.

  • Monitor and analyze Play Console KPIs, install trends, retention, ROAS, and LTV.

  • Conduct A/B testing on creatives, targeting, and placements to improve performance.

  • Utilize Firebase for audience segmentation, analytics, Remote Config, and A/B testing.

  • Track and attribute campaign performance using MMPs (e.g., AppsFlyer, Adjust, Branch etc).

  • Work with monetization and product teams to ensure effective ad mediation and revenue optimization.

  • Prepare weekly/monthly reports and insights to guide campaign decisions.

  • Stay updated on latest UA trends, privacy regulations, and algorithm changes.



Requirements

  • Minimum 3 years of hands-on experience in UA for mobile apps.

  • Strong experience with Google Ads, AdMob, and Play Console KPIs.

  • Proficiency with Firebase, Google Analytics.

  • Experience with leading MMP platforms (e.g., Adjust, AppsFlyer).

  • Familiarity with ad mediation platforms (e.g., ironSource, AdMob Mediation, MAX and more).

  • Deep understanding of CPI, CPA, ROAS, LTV, Retention, and performance KPIs.

  • Creative mindset for testing new UA strategies and ad formats.

  • Ability to work cross-functionally with product, design, and monetization teams.

  • Excellent communication and reporting skills.



Benefits

  • Competitive salary.

  • Flexible working hours.

  • A collaborative and innovative work environment.

  • Growth opportunities and learning budget.



What We Offer

We offer a dynamic and challenging work environment that allows you to grow professionally and personally. If you are a motivated and results-driven professional looking for a new challenge, we encourage you to apply.

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