Growth Marketer for Fintech Apps

20 hours ago

Rawalpindi Cantonment, Pakistan beBeeMarketing Full time
Mobile App Marketing Manager

We are seeking an experienced Mobile App Marketing Manager to join our team. This role is responsible for planning, executing, and optimizing user acquisition campaigns across various channels.

About the Role

The successful candidate will have a strong background in mobile app marketing, with experience in managing UA campaigns across major mobile ad networks. They will be responsible for analysing campaign performance, generating actionable insights, and reporting regularly to marketing leadership.

Key Responsibilities
  • Plan, launch, manage, and optimise UA campaigns across Meta, Google UAC, TikTok, programmatic, and affiliate channels
  • Own and manage a performance marketing budget, ensuring efficient customer acquisition and cost-per-acquisition (CPA) goals
  • Analyse campaign performance and generate actionable insights, reporting regularly to marketing and business leadership
  • Develop acquisition strategies for launching in new countries, promoting new features, and supporting business growth initiatives
  • Work closely with the Creative team to test and refine advertising creatives based on performance and market trends
  • Collaborate with the Product and BI teams to improve targeting, segmentation, user funnel conversion, and customer lifetime value (LTV)
  • Experiment with new channels, technologies, and growth tactics to improve scale and efficiency
Requirements
  • 6+ years of experience in mobile app user acquisition or performance marketing, ideally in fintech, remittance, or finance apps
  • Expertise in managing UA campaigns across major mobile ad networks (Facebook/Meta, Google App Campaigns, TikTok Ads, programmatic DSPs)
  • Proficiency with MMPs (such as Adjust, Appsflyer, or Branch) and mobile attribution analytics
  • Strong analytical and data-driven approach to campaign management and decision-making
  • Hands-on experience with A/B testing, creative optimisation, cohort analysis, and LTV modelling
  • A strong mix of creativity and operational excellence
  • Excellent collaboration skills to work cross-functionally with Product, Creative, CRM, and Analytics teams
Benefits

We offer a competitive salary and benefits package, as well as opportunities for career growth and professional development.

About Us

We are a UK-based multinational company that provides online remittance services to individuals in 28 countries across UK, Europe, Canada, and Australia. We enable customers to send money across borders in over 100 countries.

How to Apply

If you are a motivated and experienced Mobile App Marketing Manager looking for a new challenge, please submit your application.

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