
Senior Product Marketing Specialist
3 days ago
The position involves developing and executing strategies to promote product adoption.
- Determine customer journey improvements from lead to prospect to customer to champion.
- Collaborate with customers in support of the above.
- Translate technical aspects into user benefits.
- Monitor market trends for positioning purposes.
- Develop marketing strategies (pricing, advertising, product launching).
- Create compelling messages across marketing channels (landing pages, ad campaigns).
- Collaborate with various teams (design, content, acquisition, sales) for strategy implementation.
- Evaluate marketing product features, releases, and ad copy.
- Analyze projects using relevant KPIs and feedback from existing and prospective customers.
Key Responsibilities:
- Market analysis and trend identification
- Customer engagement and satisfaction
- Content creation and messaging
- Strategy development and execution
- Project evaluation and improvement
We Offer:
- A collaborative environment
- Ongoing learning and development opportunities
- A competitive compensation package
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