Brand Strategy Lead

18 hours ago


Karachi, Sindh, Pakistan beBee Careers Full time
Job Description

We are seeking a skilled Brand Manager to oversee the development and implementation of our brand strategy. This individual will be responsible for creating engaging content, promoting our products, and analyzing market trends to inform business decisions.

Main Responsibilities:

  • Developing and Executing Brand Strategy
  • Create in-house promotional materials and publications that showcase our brand's unique value proposition
  • Promote brand awareness through various marketing activities

Market Analysis and Insights

  • Analyze market trends and customer needs to inform business decisions
  • Conduct competitor analysis to stay ahead of the competition
  • Provide market analysis information to support strategic planning

Brand Performance and Accountability

  • Monitor and report on brand performance metrics
  • Collaborate with the sales team to ensure alignment on brand goals
  • Hold yourself accountable for achieving brand objectives
Requirements

To succeed in this role, you will need:

  • At least 1 year of relevant working experience in the garment/denim industry
  • Creative and able to work independently
  • Good communication skills
  • Self-motivated
  • Ability to discuss strategic and sensitive issues
  • Understand and develop a long-term business vision
  • Coordination and planning of resources, people, and time management
  • Analytical expertise in understanding complex issues and their consequences
  • Ability to think 'outside the box'


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