Digital Marketing Performance Manager

7 days ago

Karachi, Sindh, Pakistan beBee Careers Full time
Job Title
Digital Marketing Performance Manager

About the Role
We are seeking a highly skilled Digital Marketing Performance Manager to join our growth-marketing team. The ideal candidate will have extensive experience in digital strategy, with a focus on organic and paid media.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies aligned with business goals and target audience.
  • Conduct keyword research and implement SEO/ASO best practices to improve organic search rankings for website and play/app stores.
  • Drive innovation in campaign execution and evolve measurement methodologies to elevate brand strategy and impact.
  • Plan, implement, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and other relevant channels.
  • Monitor campaign performance, analyze metrics, and adjust strategies to maximize ROI.
  • Utilize analytics tools to track, measure, and report on the performance of digital marketing campaigns.
  • Provide regular reports and insights to key stakeholders, highlighting successes and areas for improvement.

Requirements:
  • Extensive organic & brand driven Digital Strategy experience
  • Google Marketing Platform (SA 360 / DV 360 / GA 360 / Campaign Manager)
  • Understanding of looker studio or any other dashboarding tools
  • Previous experience with optimizing paid digital campaigns
  • Experience with the automation of tasks, this is something you will be encouraged to do.
  • Devising and developing strategies, proposals & pitching to the business

Benefits:
  • We offer colleagues the opportunity to drive impact in the region while they learn and grow.
  • You will have the chance to work and learn from great minds by joining a community of inspiring colleagues.
  • We provide access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
  • Our flexible working model includes working 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year.

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