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2 days ago
As a data-driven marketing specialist, you will analyze campaign performance and provide actionable insights to drive strategic decisions.
Key Responsibilities:- Collect, analyze, and interpret marketing data to evaluate campaign effectiveness and optimize strategies.
- Create comprehensive reports and dashboards that track key metrics and campaign outcomes.
- Collaborate with cross-functional teams to identify optimization opportunities and improve overall marketing efficiency.
- Develop and implement statistical models to forecast results and inform decision-making.
- Stay up-to-date with industry trends and best practices in data analysis and campaign measurement.
- Bachelor's degree in Data Science, Marketing Analytics, or related field.
- 2-4 years of experience in data or marketing analytics, preferably in campaigns.
- Proficiency in Excel, SQL, and analytics platforms like Google Analytics or Tableau.
- Strong understanding of marketing metrics and KPIs.
- Excellent analytical skills with attention to detail.
- Ability to communicate complex data insights clearly and effectively.
- Seniority level: Entry level
- Employment type: Full-time
- Job function: Information Technology
- Industries: IT Services and IT Consulting
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