Strategic Marketing Leader

2 weeks ago

Lahore, Punjab, Pakistan beBeeMarketing Full time 8,000,000 - 15,000,000
Job Summary

This role involves leading the development and execution of comprehensive marketing strategies to drive corporate communications, content strategy, digital initiatives, and brand management.

As a senior executive, you will collaborate with cross-functional teams to research market trends, develop data-driven campaigns, and report on performance against key performance indicators (KPIs).

Key Responsibilities
  • Partner with department heads to define region-specific marketing plans aligned to sales objectives.
  • Conduct market and competitor research to identify growth opportunities and inform campaign strategy.
  • Develop, execute, and optimize multi-channel campaigns across email, webinars, trade shows, and digital advertising.
  • Manage campaign budgets, timelines, message development, creative briefs, and audience targeting.
  • Build and maintain reporting frameworks, including dashboards and scorecards, to track performance against KPIs.
  • Plan and manage Google Ads campaigns, including keyword research, bid strategy, and A/B testing.
  • Have knowledge of on-page and off-page SEO initiatives to drive organic traffic growth.
  • Oversee email marketing cadence, content, and automation workflows.
  • Ensure the corporate website reflects brand guidelines, UX best practices, and SEO standards.
  • Coordinate updates to web content, landing pages, and microsites from a brand consistency standpoint.
  • Monitor site analytics and user behavior, recommending improvements to boost engagement.
  • Produce and supervise creation of ads, internal communications, brochures, presentations, and digital assets.
  • Collaborate with designers, writers, and external agencies to ensure on-brand, high-quality deliverables.
  • Leverage marketing automation and CRM platforms for lead nurturing and reporting.
  • Design initiatives to delight existing customers, reduce churn, and increase product utilization.
  • Plan customer marketing tactics, such as newsletters, case studies, and loyalty programs.
Qualifications and Skills
  • 4-5 years in B2B marketing, brand management, or field marketing.
  • Proven track record in end-to-end campaign planning and execution across digital and offline channels.
  • Deep knowledge of Google AdWords, SEO best practices, and web analytics.
  • Experience managing corporate websites from a brand and UX perspective.
  • Familiarity with Microsoft Partner Portal workflows.
  • Strong reporting skills, including dashboard creation and data interpretation.
  • Excellent written and verbal communication, critical thinking, and project management abilities.
  • Comfortable working autonomously in a fast-paced environment.
  • Marketing automation/CRM platforms expertise.
  • Knowledge of GoToWebinar and Microsoft Teams.
  • SEO/SEM tools familiarity.
  • Email marketing and lead-nurturing platform experience.
  • MS Office suite proficiency, with advanced Excel skills for data analysis.
  • Results-driven mindset with a history of delivering measurable ROI.
  • Self-starter attitude and willingness to take initiative.

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