Digital Email Specialist

9 hours ago

Lahore, Punjab, Pakistan beBeeEmailMarketing Full time 4,000,000 - 8,000,000

Career Opportunity: Email Marketing Professional

We are seeking a skilled Email Marketing Professional to join our organization in Lahore, Pakistan.

About the Role:

  • This role involves designing, executing, and optimizing email campaigns to engage our audience and drive measurable results.

Key Responsibilities:

  • Plan, create, and manage email marketing campaigns, including newsletters, promotional emails, and lifecycle campaigns.

  • Utilize email marketing tools (e.g., Active Campaign, Sales Force, HubSpot) to set up and automate campaigns.

  • Develop engaging email content, design layouts, and ensure visuals align with brand guidelines.

  • Segment email lists based on customer behavior, preferences, and demographics for targeted campaigns.

  • Build email lists using different tools and methods.

  • Conduct A/B testing on subject lines, content, and designs to improve open and click-through rates.

  • Build advanced workflows and nurture sequences to personalize and automate email responses.

  • Monitor email campaign performance and prepare detailed reports on key metrics (e.g., open rates, CTR, conversions).

  • Ensure compliance with email marketing laws (e.g., CAN-SPAM, GDPR).

  • Collaborate with content, design, and marketing teams to ensure cohesive messaging across campaigns.

  • Stay updated on industry trends, tools, and best practices to enhance campaign performance.

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.

  • 2+ years of experience in email marketing or digital marketing.

  • Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot).

  • Strong understanding of email best practices, deliverability, and list management.

  • Excellent copywriting and editing skills with a keen eye for detail.

  • Analytical mindset with experience using tools like Google Analytics to track performance.

  • Familiarity with HTML/CSS for basic email template modifications is a plus.

  • Strong organizational skills and ability to manage multiple campaigns simultaneously.

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