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Marketing Director
3 days ago
Key Responsibilities:
- Strategic Partnerships: Identify opportunities for growth, forge meaningful connections with key stakeholders, and develop initiatives to drive revenue expansion.
- Team Leadership and Collaboration: Leverage your expertise to lead and mentor a diverse marketing team, fostering a collaborative environment that promotes creativity and excellence.
- Multi-Channel Outreach and Engagement: Oversee and execute outreach activities across various platforms, including email marketing, LinkedIn, and social media, while refining strategies to enhance performance.
- Cold Email Campaign Optimization: Spearhead and optimize cold email campaigns to increase engagement and conversion rates.
- LinkedIn Marketing Strategy: Leverage LinkedIn strategically to strengthen brand presence, engage stakeholders, and generate leads.
- Social Media Outreach: Develop and manage social media strategies to boost engagement, enhance brand awareness, and drive customer acquisition.
- Project Management and Coordination: Coordinate appointment scheduling, align client interactions, monitor timelines, and ensure accurate tracking of sales and payments.
- Automation and Lead Generation: Implement automation tools and manage inbound lead generation strategies to streamline processes.
- Cross-Department Collaboration: Collaborate closely with Sales, Product Development, and Customer Support to align marketing strategies with overall business objectives.
- Performance Metrics and Reporting: Maintain accurate performance metrics, update reports, and utilize analytics to refine marketing strategies.
- Recruitment and Team Development: Support recruitment, onboarding, and performance evaluations. Conduct regular team meetings and address performance challenges proactively.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field. An MBA is highly valued.
- Approximately 5 years of experience in marketing with a strong focus on business development.
- Proven experience in managing and leading a large team.
- Expertise in email marketing, LinkedIn marketing, and social media outreach.
- Strong project management and organizational skills with the ability to handle multiple priorities.
- Experience with automation tools and inbound lead generation.
- Excellent leadership, communication, and interpersonal skills.
- Data-driven mindset with the ability to analyze metrics and optimize strategies.
- Ability to work independently and drive results in a fast-paced environment.
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