Digital Marketing Expertise Job Opportunity

3 days ago

Saddar Town, Pakistan beBeeDigital Full time 1,200,000 - 1,500,000
Job Description

We are seeking a Digital Marketing Strategist to lead our digital marketing initiatives. The ideal candidate will have expertise in creating and implementing effective digital marketing campaigns across multiple channels, with a focus on driving web purchase conversion and integrated marketing campaigns.

The successful candidate will have a strong analytical mindset and be able to measure and report performance of all digital marketing campaigns, assess against goals (ROI and KPIs), identify trends and insights, and optimize spend and performance based on the insights.

Key Responsibilities:

  • Develop and execute comprehensive digital marketing strategies that drive sales growth.
  • Plan and execute all web, database marketing, email, social media marketing, pixel analysis, and display advertising campaigns.
  • Design, build, and maintain our social media presence.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies through digital marketing.
  • Plan, execute, and measure experiments and conversion tests.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Identify critical conversion points and drop-off points and optimize user funnels.
  • Create and implement innovative acquisition content, strategies & campaigns across paid and non-marketing channels.
  • Explore new online marketing opportunities, channels, media, and tactics and, with observed trends and internal analytics, suggest improvements to processes and user experience across digital channels.
  • Collaborate with Designer/Content Specialist and Site Merchandiser to effectively deliver company messaging to target audiences, including mobile, video, social, search, real-time media buying, ad retargeting, and SEM.
  • Create and deliver reports and analysis that provide insights and solid recommendations for improvement and optimization across all on-site campaigns and digital activation efforts including email marketing, display, mobile, etc.
  • Manage e-Commerce marketing budget and ensure that marketing opportunities are being optimized to meet business objectives and financial goals while staying within planned expense budgets.
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).
  • Working knowledge of ad serving tools.
  • Create and manage Facebook/TikTok/Instagram campaigns and generate sales, purely working on the conversion.
  • Experience in setting up and optimizing PPC campaigns on all major search engines.
  • Experience with A/B and multivariate experiments.
  • Experience in optimizing landing pages and user funnels.
  • Demonstrable experience leading and managing marketing database, email, social media, and/or display advertising campaigns.
  • Proven working experience in digital marketing, particularly within the industry.
  • Research and identify target keywords and implement them within the content and paid advertising campaigns.
  • Expert in Google, Facebook, Instagram ads.
  • Must be able to juggle multiple projects at the same time.
  • Knowledge of content management systems.
  • Prepare digital insights and strategies based on analytical data.
  • Prepare e-business strategies to increase leads and target sales.

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