
Email Marketing Specialist
7 days ago
Email Marketing Strategist
">- Craft high-converting email campaigns to drive engagement with clients and talent.
- Develop automated email sequences using tools like HubSpot, Mailchimp, or ActiveCampaign.
- Track KPIs (deliverability, open rates, CTR, conversion to demos/talent sign-ups) and provide data-driven insights to refine strategies.
About the Role:
">- The successful candidate will design, build, and deploy targeted email campaigns to attract clients and candidates.
- This role requires proficiency in email marketing platforms, strong copywriting skills, and an analytical mindset.
- The ideal candidate will be able to tailor messaging for clients and candidates, and have experience with CRM systems and list segmentation.
Responsibilities:
">- Campaign Strategy & Execution: Develop targeted email campaigns to attract clients and candidates.
- Automation & Workflows: Develop automated email sequences using tools like HubSpot, Mailchimp, or ActiveCampaign.
- Performance & Analytics: Track KPIs (deliverability, open rates, CTR, conversion to demos/talent sign-ups) and provide data-driven insights to refine strategies.
- Compliance & Brand Voice: Ensure GDPR/CAN-SPAM compliance and maintain sender reputation.
- Cross-Team Collaboration: Partner with Business Development to support sales enablement emails and work with HR to enhance talent acquisition campaigns.
Qualifications:
">- 2+ years of experience in email marketing, preferably in B2B, staffing, or SaaS.
- Proficiency in email marketing platforms, such as Salesforce, HubSpot, Klaviyo, and basic HTML/CSS for email customization.
- Experience with CRM systems and list segmentation.
- Strong copywriting skills, with the ability to tailor messaging for clients and candidates.
- Analytical mindset with expertise in A/B testing and email analytics.
Bonus:
">- Familiarity with LinkedIn Sales Navigator or cold email outreach strategies.
Requirements:
">- Proficiency in email marketing platforms.
- Strong copywriting skills.
- Analytical mindset.
Benefits:
">- Competitive salary + performance bonuses tied to campaign success.
- Opportunity to shape email strategy for a fast-growing talent solutions brand.
- Career growth in marketing automation and demand generation.
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