Email Marketing Specialist

7 days ago


Lahore, Punjab, Pakistan beBee Careers Full time

Email Marketing Strategist

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  • Craft high-converting email campaigns to drive engagement with clients and talent.
  • Develop automated email sequences using tools like HubSpot, Mailchimp, or ActiveCampaign.
  • Track KPIs (deliverability, open rates, CTR, conversion to demos/talent sign-ups) and provide data-driven insights to refine strategies.

About the Role:

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  • The successful candidate will design, build, and deploy targeted email campaigns to attract clients and candidates.
  • This role requires proficiency in email marketing platforms, strong copywriting skills, and an analytical mindset.
  • The ideal candidate will be able to tailor messaging for clients and candidates, and have experience with CRM systems and list segmentation.

Responsibilities:

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  • Campaign Strategy & Execution: Develop targeted email campaigns to attract clients and candidates.
  • Automation & Workflows: Develop automated email sequences using tools like HubSpot, Mailchimp, or ActiveCampaign.
  • Performance & Analytics: Track KPIs (deliverability, open rates, CTR, conversion to demos/talent sign-ups) and provide data-driven insights to refine strategies.
  • Compliance & Brand Voice: Ensure GDPR/CAN-SPAM compliance and maintain sender reputation.
  • Cross-Team Collaboration: Partner with Business Development to support sales enablement emails and work with HR to enhance talent acquisition campaigns.

Qualifications:

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  • 2+ years of experience in email marketing, preferably in B2B, staffing, or SaaS.
  • Proficiency in email marketing platforms, such as Salesforce, HubSpot, Klaviyo, and basic HTML/CSS for email customization.
  • Experience with CRM systems and list segmentation.
  • Strong copywriting skills, with the ability to tailor messaging for clients and candidates.
  • Analytical mindset with expertise in A/B testing and email analytics.

Bonus:

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  • Familiarity with LinkedIn Sales Navigator or cold email outreach strategies.

Requirements:

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  • Proficiency in email marketing platforms.
  • Strong copywriting skills.
  • Analytical mindset.

Benefits:

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  • Competitive salary + performance bonuses tied to campaign success.
  • Opportunity to shape email strategy for a fast-growing talent solutions brand.
  • Career growth in marketing automation and demand generation.


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