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Email Marketing Specialist
2 weeks ago
This is an exciting opportunity to join our organization as an Email Marketing Specialist. In this role, you will be responsible for managing and executing email marketing campaigns, optimizing performance through A/B testing, and maintaining campaign data within Salesforce.
The ideal candidate will have experience in marketing automation, CRM management, and campaign performance tracking. They should be able to set up and manage Salesforce accounts for new users or clients, upload and map campaign data at the beginning of each month, configure and launch monthly marketing campaigns, and conduct A/B testing on templates, domains, sender IDs, and subject lines to improve engagement.
Responsibilities:- Marketing Automation: Set up and manage Salesforce accounts for new users or clients, upload and map campaign data at the beginning of each month.
- Campaign Execution: Configure and launch monthly marketing campaigns through Salesforce, execute and monitor daily email campaigns, ensuring smooth delivery.
- A/B Testing and Optimization: Conduct A/B testing on templates, domains, sender IDs, and subject lines to improve engagement, track email performance metrics, including delivery rates, engagement, and lead generation.
- Lead Nurturing and Monitoring: Monitor webmail inboxes to ensure emails are forwarded correctly for nurturing, identify and flag positive responses for the sales team to follow up.
- Campaign Activity Logging: Log campaign activities and updates in JIRA or other project management tools.
- Bachelor's degree in Marketing, Business, or a related field.
- 3-5 years of experience in email marketing, CRM management, or digital marketing.
- Hands-on experience with Salesforce and marketing automation tools.
- Strong understanding of email campaign execution, A/B testing, and performance tracking.
- Experience in lead nurturing and email deliverability best practices.
- Familiarity with JIRA or other project management tools.
- Excellent analytical and problem-solving skills.
- Strong attention to detail and ability to work in a fast-paced environment.
