Head of Ecommerce Expansion

2 days ago

Islamabad, Islamabad, Pakistan beBeegrowth Full time 900,000 - 1,200,000

Job Title: Head of Growth

About Us

We are a rapidly expanding e-commerce company specializing in top-tier espresso machines and related parts for coffee enthusiasts worldwide. Our goal is to provide high-quality products alongside exceptional customer service, ensuring every coffee aficionado can enjoy the perfect cup.

About the Role

This leadership position requires strategic thinking, analytical rigor, and hands-on execution. As our Head of Growth, you will be responsible for driving measurable growth, maximizing customer lifetime value, and balancing efficiency and scale across paid acquisition, lifecycle marketing, conversion optimization, and retention.

Key Responsibilities
  • Growth Strategy & Execution:
    • Develop and execute a full-funnel growth strategy to drive new customer acquisition, retention, and revenue.
    • Take ownership of customer acquisition channels, including paid media (Meta, Google Ads, influencer, affiliate, display ads) and digital marketing (SEO, affiliate marketing, influencer marketing), while also optimizing lifecycle marketing (email, SMS, push) for maximum performance.
    • Manage budget allocation across channels to maximize CAC/LTV efficiency and ROAS.
  • Data-Driven Optimization:
    • Analyze growth metrics, conduct A/B tests, and iterate on strategies based on performance data.
    • Work closely with sales and product teams to leverage customer insights and improve marketing effectiveness.
    • Continuously explore and test new channels, creative formats, and audience segments to unlock growth.
  • Team Leadership & Collaboration:
    • Lead/develop a growth team including specialists in paid media, retention, and analytics.
    • Partner with content, creative, and product teams to develop high-performing campaigns.
    • Work cross-functionally with product and engineering to optimize the customer journey and enhance retention.
  • Innovation & Trends:
    • Identify and implement automation and AI solutions to scale marketing efficiency.
    • Stay ahead of the curve on AI-driven marketing, emerging trends, and new tools in ecommerce growth.
    Requirements
    • Bachelor's degree in Business Administration, Marketing, or a related field (preferred).
    • 5+ years in growth marketing, performance marketing, or ecommerce marketing.
    • Strong expertise in paid acquisition (Meta, Google) and lifecycle marketing (email, SMS, retention), and digital marketing (SEO, affiliate marketing, influencer marketing).
    • Data-driven mindset with experience in A/B testing, funnel optimization, and LTV/CAC modeling.
    • Hands-on, scrappy, and willing to execute while also thinking strategically.
    • Leadership experience has led a team before.
    • Deep understanding of DTC/ecommerce metrics (CAC, LTV, AOV, conversion rates).
    • Experience with modern marketing tools, AI, and automation.
    Benefits
    • Opportunity for growth and advancement within a rapidly expanding company.
    • A dynamic and collaborative work environment with passionate team members.
    • Remote job with flexible hours, allowing for a healthy work-life balance.
    • Goal-oriented work culture, providing autonomy and opportunities for personal and professional development.

If you are enthusiastic about e-commerce, digital marketing, and all things coffee-related, we would love to hear from you

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