Digital Experience Solutions Designer

3 weeks ago

Lahore, Punjab, Pakistan Freelancerprox Full time

Freelancerprox is looking for a skilled Digital Experience Solutions Designer to join our team.

About the Job

This role involves designing visually compelling and user-centered digital experiences that enhance customer engagement, drive conversions, and promote brand loyalty. As a key member of the Creative & Digital Experience team, you will bring the brand to life across diverse digital platforms, aligning creative strategies with marketing, merchandising, and overall business goals.

Duties and Responsibilities

Designing Customer Journeys:

  • Collaborate with marketing, merchandising, and brand strategy teams to create seamless end-to-end customer journeys, ensuring that each digital touchpoint is visually engaging, aligned with the brand, and optimized for the best user experience.
  • Design seasonal and event-based shopping experiences on the website and within the app that showcase new collections, highlight promotions, and meet customers' evolving needs.
  • Conduct research to understand customer behavior and use insights to develop design flows that enhance the overall experience and increase brand engagement.

Iterative Design Aligned with Marketing Goals:

  • Partner with merchandising and marketing teams to grasp key goals for campaigns, product launches, and highlights, adjusting digital creatives to meet these objectives.
  • Apply an iterative design process to test, refine, and improve assets based on performance data, feedback from stakeholders, and evolving marketing goals.
  • Work with analytics teams to review campaign performance and use insights to continuously improve and optimize creative assets.

Cross-Channel Asset Creation & Support:

  • Create visual assets for a variety of digital channels, including e-commerce, social media, email marketing, and paid ads.
  • Ensure designs are optimized for each platform and maintain a consistent brand voice while meeting customer expectations.
  • Be adaptable to the brand's seasonal and campaign requirements, providing rapid ideation and production for fast-paced digital initiatives.

Technical Collaboration & Problem-Solving:

  • Understand the technical limitations and opportunities of the website and mobile platforms, collaborating with developers to ensure the feasibility of designs.
  • Work with cross-functional teams to troubleshoot design challenges, providing creative and technical solutions.
  • Certainly communicate design requirements to development teams, ensuring the final product reflects the intended UX/UI aspects and is technically sound.

Education & Experience:

  • Bachelor's degree in Graphic Design, Digital Marketing, or a related field.
  • Minimum of 5 years of experience in design and digital marketing.
  • Experience in retail design is a plus.
  • Proficiency in Figma for wireframing, prototyping, and creating responsive designs.
  • Strong expertise in Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.), with the ability to create high-quality visuals, animations, and interactive content.
  • Familiarity with UX research methods, such as A/B testing, user interviews, and surveys, to understand customer behavior.
  • Excellent collaboration skills and experience working with cross-functional teams including marketing, merchandising, UX, and technical teams.
  • Experience with project management tools (Asana, Jira, Trello) to manage tasks, monitor progress, and ensure timely coordination.
  • Knowledge of analytics tools like Google Analytics or Adobe Analytics is an advantage.

Salary Information:

We offer a competitive salary range of $80,000 - $120,000 per year, depending on your level of experience and qualifications.

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