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Salon Product Marketing Strategist

2 weeks ago

Lahore, Punjab, Pakistan beBee Careers Full time
About the Role

We are seeking a highly skilled and creative Salon Product Marketing Specialist to join our team. As a key member of our marketing team, you will play a crucial role in shaping the success of our salon product lines, creating compelling marketing strategies, and connecting with our target audience.

Key Responsibilities
  • Market Research: Stay at the forefront of beauty trends, customer preferences, and competitor activities to inform product development and marketing strategies.
  • Product Promotion: Develop and execute marketing campaigns, both online and offline, to promote our salon products, including creating engaging content, managing social media channels, and coordinating with influencers.
  • Brand Management: Ensure that our salon product lines align with our brand values and maintain a consistent brand image across all marketing materials.
  • Customer Engagement: Engage with customers, collect feedback, and analyze data to continuously improve product offerings and customer satisfaction.
  • Collaboration: Work closely with cross-functional teams, including product development, sales, and design, to ensure product launches are successful and on-brand.
  • Sales Support: Provide sales teams with the necessary marketing collateral, product knowledge, and training to effectively sell salon products.
Qualifications
  1. Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).
  2. Proven experience in marketing, preferably in the beauty industry.
  3. Strong understanding of marketing principles and digital marketing channels.
  4. Excellent communication and interpersonal skills.
  5. Creative mindset with a keen eye for design and aesthetics.
  6. Ability to work both independently and collaboratively in a fast-paced environment.
  7. Passion for beauty and a genuine interest in salon products and trends.