Digital Marketing Performance Optimization Specialist
2 weeks ago
Digital Marketing Performance Optimization Specialist
">This role is focused on driving business growth through the optimization of digital marketing campaigns. If you have a passion for data analysis and a keen eye for detail, this could be the perfect opportunity for you.
">- Use data insights to identify areas for improvement and develop strategies to enhance campaign performance.
- Work closely with the creative team to design and implement A/B testing and other optimization techniques.
- Collaborate with internal stakeholders to align on campaign goals and objectives.
- Stay current with industry trends and best practices to maintain a competitive edge.
Key Requirements:
">- At least 1 year of experience running paid ads on at least 2 major platforms (e.g., Meta & Google).
- A strong understanding of audience targeting, campaign structure, and performance metrics.
- Experience with tools like Meta Ads Manager, Google Ads, TikTok Ads Manager.
- Basics knowledge of UTM parameters, tracking pixels, and conversion tracking.
- Strong analytical and reporting skills (Excel/Google Sheets).
- Creative thinking and ability to suggest ad content or improvements.
- Excellent communication skills and a self-motivated work ethic.
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