
Chief Brand Strategist
17 hours ago
To develop and oversee the implementation of a comprehensive brand strategy for the allocated brand that helps in building brand awareness, driving customer engagement and growing market share.
- Develop and oversee the implementation of a comprehensive brand strategy to build, protect and enhance the allocated category in accordance with overall business objectives.
- Oversee the management of the allocated category product portfolio which includes monitoring product performance, identifying opportunities for product improvements, and managing product life cycles.
- Analyse market trends, consumer insights, and competitive landscape to identify opportunities for growth and differentiation of the allocated category.
- Develop and execute brand plans for the allocated category which includes developing the brand positioning, messaging, and marketing activities that effectively communicate the brand's value proposition to the target audience.
- Collaborate with cross-functional teams to develop and launch new products or enhance existing products that are aligned with the overall strategy for the allocated brand which includes management of the full product lifecycle.
- Plan and execute the launch of new products within the category, including positioning, pricing, and promotional strategies.
Skill Requirements:
Strategic Thinking, Cross-Functional Collaboration, Analytical Skills, Brand Management, Market Analysis, Marketing Execution & Budgeting
Education: Graduate
Experience: 8-10 years relevant experience preferred.
Location: Corporate Head Office
We are committed to fostering an inclusive work environment that values and supports diversity. We believe that a diverse workforce drives innovation and creativity. Hence, we encourage and actively seek applicants from diverse backgrounds, religions, and abilities, to contribute to our mission of driving positive change in the world.
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