Chief Marketing Storyteller

2 days ago

Karachi, Sindh, Pakistan beBeeMarketing Full time 2,500,000 - 3,500,000
Marketing Communications Manager

PBA is seeking a Marketing Communications Manager to play a key role in supporting its marketing, communications and brand management efforts. The ideal candidate will have experience in creating compelling content, managing digital channels, coordinating events and campaigns, and ensuring consistent brand visibility.

Key Responsibilities:
  • Content Development & Editorial Support
    • The Marketing Communications Manager will be responsible for drafting, editing, and proofreading content, including press releases, newsletters, social media posts, website copy, talking points, speeches, reports, and briefing materials.
    • They will also assist in preparing briefing packs, background notes, and information kits for key engagements and media interactions.
    • The successful candidate will manage day-to-day content scheduling and community engagement with the social media agency across PBA's social media platforms.
    • They will develop impactful digital campaign concepts around key dates, events, and industry initiatives.
    • Additionally, they will work with the digital agency to manage website upkeep and ensure prompt updates.
  • Design & Branding Oversight
    • The Marketing Communications Manager will coordinate with design vendors and creative agencies on various projects, producing their marketing material - banners, brochures, videos, and reports aligned with PBA's visual identity.
    • They will ensure brand consistency across all external and internal communications.
  • Event & Campaign Coordination
    • The successful candidate will support the planning and execution of corporate events, conferences, webinars, roundtables, and townhalls.
    • They will manage vendor coordination, logistics, collateral development, branding, and post-event reporting for both physical and virtual events.
Requirements:
  • A Bachelor's or Master's degree in Mass Communication, Marketing, Media Studies, Public Relations, or a related field.
  • At least 2-4 years of relevant experience in a corporate communications, public relations, media, or marketing role. Experience in the financial or nonprofit sector is a plus.
  • Strong writing, editing, and storytelling skills in English (Urdu fluency a plus).
  • Proficiency in MS Office; familiarity with Adobe Creative Suite preferred.
  • Excellent coordination skills, attention to detail, and ability to meet tight deadlines.
  • Strong interpersonal and communication skills; comfortable working across departments and with senior stakeholders.
What Makes this Role Exciting?

This is a dynamic opportunity for a proactive communicator who is passionate about impactful storytelling, stakeholder engagement, and building the public image of a national-level institution.

As Marketing Communications Manager at PBA, you'll contribute to shaping the public voice of the banking industry through impactful storytelling, strategic campaigns, and high-level stakeholder engagement.

The role offers exposure to public policy, media relations, and thought leadership initiatives, making it an ideal platform for communicators who are eager to grow while making a national impact.

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