
Product Positioning and Messaging Expert
3 days ago
We are seeking an innovative thinker to create clear, compelling, and differentiated product positioning and messaging for our products. As a Product Marketer, you will play a critical role in understanding customer needs and developing marketing campaigns that drive customer acquisition and product adoption.
Responsibilities:
- Conduct market research to understand customer needs, competitor strategies, and industry trends.
- Develop customer personas and identify target audience segments.
- Create clear, compelling, and differentiated product positioning and messaging.
- Work closely with design and content teams to produce product-focused marketing materials.
- Collaborate with cross-functional teams to ensure alignment with product objectives.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience (2-5 years) in product marketing, brand management, or a similar role.
- Strong understanding of digital marketing channels and tactics.
- Exceptional written and verbal communication skills.
- Familiarity with tools like Google Analytics, HubSpot, or similar.
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Product Messaging Manager
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