Product Positioning and Messaging Expert

3 days ago


Lahore, Punjab, Pakistan beBee Careers Full time
Product Positioning and Messaging Expert

We are seeking an innovative thinker to create clear, compelling, and differentiated product positioning and messaging for our products. As a Product Marketer, you will play a critical role in understanding customer needs and developing marketing campaigns that drive customer acquisition and product adoption.

Responsibilities:

  • Conduct market research to understand customer needs, competitor strategies, and industry trends.
  • Develop customer personas and identify target audience segments.
  • Create clear, compelling, and differentiated product positioning and messaging.
  • Work closely with design and content teams to produce product-focused marketing materials.
  • Collaborate with cross-functional teams to ensure alignment with product objectives.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience (2-5 years) in product marketing, brand management, or a similar role.
  • Strong understanding of digital marketing channels and tactics.
  • Exceptional written and verbal communication skills.
  • Familiarity with tools like Google Analytics, HubSpot, or similar.


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