Product Marketing Manager

4 days ago


Lahore, Punjab, Pakistan beBee Careers Full time
About the Role

We are seeking an experienced Product Marketing Manager to join our marketing team. As a Product Marketer, you will play a critical role in shaping our product's messaging and positioning, driving demand, and enabling our sales and customer success teams.

  • Product Messaging and Positioning: Develop and execute strategies to create compelling messaging and positioning that clearly articulates the value and uniqueness of our products and features.
  • Collaboration with Product Teams: Regularly collaborate with product teams to ensure alignment and effective communication on their roadmap and backlog.
  • Market Analysis: Conduct thorough market analysis to identify customer needs, competitor activity, and industry trends. This will involve analyzing feedback, researching competitors, and gathering insights from customers and stakeholders.
  • Content Creation: Produce high-quality marketing materials, including messaging decks, positioning statements, and customer-facing roadmaps, in collaboration with the design team.
  • Web Presence: Develop engaging copy for landing pages to drive lead generation and work with the web team to launch and track performance.
  • Sales Enablement: Equip the sales team with the necessary tools and materials to effectively communicate product features and benefits.
  • Go-to-Market Execution: Develop and execute effective go-to-market strategies for new product launches and updates to create excitement and drive results.
  • Customer Insights: Collaborate with the customer success team to gather feedback and insights for product development.
  • Performance Metrics: Analyze and report on the effectiveness of marketing campaigns and strategies.


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