DV360 Buying Expertise Required

2 weeks ago


Islamabad, Islamabad, Pakistan beBee Careers Full time

We are seeking a seasoned Programmatic Media Buyer to join our team. This role requires expertise in developing campaign plans and strategies, analyzing performance metrics, and monitoring campaign goals.

Responsibilities:
  • Develop a buying strategy for each campaign, considering ad formats, user targeting, SSPs, bid strategy, etc.
  • Set up and launch programmatic campaign buys, ensuring smooth execution and optimal results.
  • Calculate and manage bids, win rates, and CPM goals, providing actionable insights for campaign optimization.
  • Communicate effectively with third-party vendors to create custom audience segments and work with Programmatic Partnership Manager to monitor and adjust campaign inventory as needed to meet goals, as well as troubleshoot win rates across various exchanges.
Requirements:
  • Bachelor's degree in Marketing, Communications, Advertising, Computer Science, or related field.
  • Minimum of 2 years' experience within the field of Programmatic Media Buying and Campaign Management in mobile advertising, with experience in arbitrating performance campaigns (especially in DV360).
  • Strong skill set in data analysis and mathematics with deep knowledge of Microsoft Excel.
  • Knowledge of third-party ad serving technology, digital analytics tools, and reporting with real-time bidding experience.
  • Excellent problem-solving and communication skills, strong attention to detail, and resourceful with no reservations about tackling tough problems.
  • Good English language skills (written and spoken) – Must.
  • Google Data Studio experience – an advantage.


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