E-Commerce Experience Manager

2 days ago

Faisalabad City Tehsil, Pakistan beBee Careers Full time

This is a fantastic opportunity to shape the online presence of an ethnic jewellery brand. You will play a key role in driving website performance and contribute to the development of our brand strategy.

About Us

We are a London-based company specialising in creating high-quality, wearable ethnic-fine jewellery made from sterling silver, rhodium plated, 14 karat gold plated, or solid 14 kt gold.

Key Responsibilities
  • Setup and manage an e-commerce website based on our requirements.
  • Upload all necessary website assets, including products, banners, copy, imagery, and product feeds.
  • Implement site optimisations and upgrades to ensure our site follows the latest best practices and industry trends.
  • Manage the technical roadmap for the website, incorporating new functionality, UX developments, and international/B2B website updates.
  • Set up and test promotions, merchandise products, prepare sale campaigns, and manage product feeds.
  • Improve SEO to enhance the authority and relevancy of our site, focusing on technical SEO and both on-site and off-site content SEO.
  • Identify opportunities to A/B test content, share, and implement learnings.
  • Create marketing material and ads using online tools or freelancers. Develop requirements for on-site enhancements and ensure content needs are met.
  • Regularly assess website performance, identifying opportunities to improve UX and conversion, and share reporting on web analytics and recommendations.
  • Support by sharing ecommerce insights, competitor analysis, and keyword research, including product naming and launch date recommendations.
  • Understand digital design and development processes, UX, and funnel optimisation, and balance brand aesthetics with SEO-rich content.
Job Specifications
  • Excellent knowledge of managing e-commerce stores.
  • Excellent knowledge of writing and managing blogs.
  • Intermediate knowledge of SEO.
  • Excellent knowledge of social media and content strategy.
  • Excellent knowledge of running ads on all social media platforms and search engines.
  • Excellent knowledge of running email and SMS newsletter campaigns.
  • Excellent knowledge of digital marketing and customer engagement.
  • Intermediate knowledge of technology, websites, tools, graphic design, UX, etc.

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