Digital Growth Marketing Strategist

1 week ago

Islamabad, Islamabad, Pakistan beBee Careers Full time

We are seeking a highly skilled and strategic Marketing Specialist to lead our organic app store growth and paid digital advertising initiatives.

Key Responsibilities:
  • Orienting app store listings to enhance organic downloads and conversion rates by conducting keyword research, optimizing metadata, running A/B tests on store creatives, and monitoring performance metrics.
  • Managing and scaling paid acquisition campaigns across platforms such as Google Ads, Facebook/Meta Ads, and others.
  • Developing and executing performance marketing strategies, optimizing ad budgets, collaborating with design and product teams to deliver impactful creatives.
  • Analyzing performance data, adjusting targeting and bidding strategies, and continuously improving campaign outcomes.

This role also involves competitor analysis, review monitoring, maintaining compliance with app store guidelines, and ensuring a seamless visitor journey from ad to download or conversion.

Requirements:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • At least 3-4 years of experience in ASO, performance marketing, or digital user acquisition roles.
  • A proven track record of scaling app installs and improving ROI across channels.
  • Hands-on experience with ASO tools (e.g., AppTweak, Sensor Tower), ad platforms (Google Ads, Meta Ads Manager), and analytics tools (GA4, Firebase, App Store Console).
  • Strong skills in keyword research, copywriting, A/B testing, and data analysis.
  • Ability to communicate insights clearly and work cross-functionally with product, design, and development teams.
  • Self-motivated, data-driven, and highly organized with a growth-oriented mindset.

Key Performance Indicators (KPIs):

  • Increase in organic app installs and app store keyword rankings.
  • Return on Ad Spend (ROAS) and Cost per Acquisition (CPA) efficiency.
  • Improved conversion rates (store listing and landing pages).
  • Campaign reach, engagement, and click-through rates (CTR).
  • Quality of app store reviews and user feedback integration.

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