Digital Transformation Specialist

2 days ago

Rawalpindi Cantonment, Pakistan beBeeMarketing Full time 5,000,000 - 7,500,000
Digital Marketing Strategist

As a Digital Marketing Expert, you will develop and execute incremental digital marketing opportunities. You will create email campaigns, segment and track performance using sophisticated techniques. Your role includes managing social media accounts, optimizing website traffic, and developing digital campaigns within given timelines.

  • Develop and execute digital marketing strategies to reach target customer segments.
  • Create daily email campaigns, segmented lists, and track performance using HTML presentation.
  • Manage lead targets, lead quality, conversion, online traffic, and social media analytics.
  • Optimize and enhance real traffic on company social media platforms, including Facebook, Twitter, and LinkedIn.
  • Develop and manage digital campaigns within given timelines, focusing on maximizing ROI.
  • Contribute to strategic planning and execute digital display campaigns, PPC, banners, and share post-campaign reporting and optimization.
  • Have hands-on experience with white-Hat SEO, Google Ad-word, and other Search engine marketing tools for optimizing company's website.
  • Develop digital campaigns and platforms for branding, such as creating tracking reports, authorizing website copy, and creating brand-compliant content.
  • Launch Mobile Marketing Campaigns when required, with experience in Google Admob, social media mobile, games, location-based, image ads, and other mobile marketing tools.
  • Execute strategies for online Brand Management and secure reputation through sophisticated techniques.
  • Identify opportunities for continuous improvement and incremental ROI.

Core Competency Requirements:

  • Lead Generation, Digital Marketing, and Production
  • Excellent communication skills (Spoken and written)
  • Digital Campaigns and tracking results
  • Proven ability to manage and optimize web pages to achieve business results
  • Expertise across digital marketing mediums (company website, paid search, mobile, SEO/SEM, display/banner ads, social media) and Email marketing.
  • Experience reporting on campaign ROI and website analytics.
  • Result-oriented and passion to work in a dynamic environment.
  • Proven ability to work collaboratively and provide ongoing innovation.
  • Experience with leveraging social media management and analytics tools, including HootSuite, Radian 6, and Crimson Hexagon.

Key Performance Indicators:

• Website traffic and engagement metrics.
• Social media engagement and conversions.
• Lead generation and conversion rates.

This is an exciting opportunity to join our organization and contribute your expertise in digital marketing to drive business growth and success.

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