
Marketing Intelligence Specialist
2 weeks ago
We are seeking a Brand Strategy Analyst to join our team at Tapal Tea (Pvt.) Ltd. As a key member of our marketing department, you will play a crucial role in developing and implementing effective marketing strategies based on actionable consumer insights and market analysis.
The successful candidate will be responsible for analyzing key performance indicators, leading consumer research initiatives, and collaborating with internal stakeholders and external agencies to develop effective strategies that enhance brand health and identify new opportunities.
- Main Responsibilities:
- Support the development of strategic plans and roadmaps for brands.
- Analyze monthly brand health KPIs, including Household Panel, Brand Health Tracking, and Retail Audit data.
- Lead and initiate consumer research across various regions.
- Collaborate with sales and marketing teams to produce internal management reports.
- Negotiate cost and quality terms with research agencies for all consumer-related activities.
- Transform consumer insights into actionable business outcomes by collaborating with stakeholders across the organization.
- Identify whitespace opportunities and portfolio shaping for the tea category using various research methods.
- Develop strategies and tactics to increase market penetration in priority regions and among target consumers.
- Perform additional assignments as directed by the supervisor.
Requirements:
- Bachelor's degree completed
- Minimum 2-3 years of experience in market research - Agency or Brand
- Open to travelling on short notice
- Excellent analytical and strategic thinking skills
- Strong communication and collaboration skills
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