Mobile Game Marketing Expert

3 days ago


Karachi, Sindh, Pakistan Objects Full time
Job Description:

The successful candidate will be responsible for developing and implementing ASO strategies to improve the visibility of mobile games in app stores. This includes conducting keyword research and analysis to identify growth opportunities through tailored metadata optimization, optimizing game titles, descriptions, screenshots, and other creative assets to engage players, and monitoring and analyzing key mobile game metrics to adjust strategies for optimal results.

Responsibilities:
- Develop and implement ASO strategies to improve the rankings and visibility of mobile games in app stores.
- Conduct in-depth keyword research and analysis focused on mobile games, identifying growth opportunities through tailored metadata optimization.
- Optimize game titles, descriptions, screenshots, videos, and other creative assets to effectively engage players and reflect the unique aspects of the game.
- Monitor and analyze key mobile game metrics such as DAU, MAU, Retention Rates, and ARPU, adjusting strategies to optimize these metrics.
- Collaborate with design, development, and marketing teams to create visually compelling and on-brand assets for mobile game store pages.
- Stay current with the latest industry trends, app store algorithms, and ASO best practices within the gaming world, applying this knowledge to maintain a competitive edge.
- Lead A/B testing for various ASO elements like game descriptions, icons, screenshots, etc., to determine which strategies maximize installs and engagement.
- Manage and respond to user reviews, ensuring a positive brand image, addressing concerns, and taking action on user feedback.
- Prepare detailed, data-driven reports on ASO performance, identifying insights and recommending strategies for further optimization.
- Engage with gaming communities on social media, forums, etc., to gather feedback and foster a positive relationship with players that can influence ASO efforts.
- Develop and execute mobile game ad campaigns on Google Ads, focusing on user acquisition, retention, and ROI.
- Optimize Google Ads campaigns including Universal App Campaigns to maximize app installs, user engagement, and return on ad spend (ROAS).

About Us:
We are a cutting-edge company that offers innovative solutions to the gaming industry. Our team is passionate about delivering exceptional results and building lasting relationships with our clients.

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