Leadership Role

5 days ago

Lahore, Punjab, Pakistan beBeeSeniority Full time

METRO Pakistan (Pvt) Limited, the international leader in self-service wholesale, is seeking a skilled professional to join their team as a Senior Manager CRM.

Job Description

This role requires a strong background in marketing and customer relationship management, with experience in developing and executing unified CRM strategies that support both B2B customers and B2C shoppers across all product categories.

  • Develop and execute a comprehensive CRM strategy that aligns with sales cycles, promotions, and seasonal campaigns across categories.
  • Own CRM platform operations to design and deploy lifecycle campaigns that drive customer engagement and retention.
  • Manage audience segmentation, personalization, and automation across all customer touchpoints to optimize customer experiences.
  • Monitor customer behavior metrics and CRM KPIs (open rate, churn, conversion etc) to drive continuous improvement and data-driven decision-making.
  • Maintain and improve data management processes and accuracy to ensure seamless integration with business operations.
Required Skills and Qualifications

To be successful in this role, you will need:

  • A university degree (Master or Bachelor) or minimum another higher education in Business Administration/Marketing/Management Sciences from an HEC recognized university.
  • A minimum of 6 years of relevant experience in Marketing / Communication & CRM roles.
  • Experience of data-driven marketing in retail is preferred.
Benefits

You will have the opportunity to work with a dynamic team, develop your skills and expertise, and contribute to the growth and success of the organization.

Others

Please note that this role is for a full-time position, and you will be required to work at our office location.

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