Digital Growth Specialist

2 days ago

Islamabad, Islamabad, Pakistan beBeeDigital Full time $50,000 - $60,000

About the Job:

We are looking for a talented digital marketing specialist to join our performance marketing team and take the lead in campaign execution, optimization, and client success.

This is a fast-paced, execution-oriented role suited for a strategic thinker with hands-on technical know-how and an ability to work independently.

The ideal candidate will have 2+ years of experience managing paid campaigns on Meta, Google Ads, and LinkedIn, as well as demonstrated success with full-funnel marketing strategies and conversion optimization.

Key Responsibilities:
  • Paid Media Campaign Management
  • Strategize, set up, and manage paid advertising campaigns on Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), and LinkedIn Ads.
  • Monitor campaign performance daily and adjust bids, audiences, creatives, and placements for maximum ROI.
  • Develop and execute retargeting and lookalike strategies to nurture leads and maximize lifetime value.
  • Collaborate with the content and creative teams to generate ad variations for split testing and engagement optimization.
  • Funnel & Landing Page Optimization
  • Work closely with our design and development team to build and optimize landing pages, squeeze pages, and funnel structures.
  • Execute A/B testing on pages, headlines, CTAs, and forms to improve conversion rates across channels.
  • Monitor heatmaps, scroll behavior, and bounce rates to suggest UX improvements.
  • Email Marketing & Automation
  • Design and implement high-performing email flows using platforms like Klaviyo, Mailchimp, or GoHighLevel.
  • Build welcome series, post-purchase flows, and re-engagement campaigns based on user behavior.
  • Execute segmentation strategies and lead scoring systems to personalize and enhance engagement.
  • Conduct A/B testing on subject lines, CTAs, and email content to improve open and click-through rates.
Requirements:
  • 2+ years of experience managing paid campaigns on Meta, Google Ads, and LinkedIn.
  • Demonstrated success with full-funnel marketing strategies and conversion optimization.
  • Proficiency in at least one email marketing or CRM platform (Klaviyo, Mailchimp, GoHighLevel, HubSpot, etc.).
  • Strong analytical skills and ability to translate data into actionable insights.
  • Working knowledge of landing page builders (e.g., ClickFunnels, Unbounce, WordPress).
  • Familiarity with SEO fundamentals and web analytics tools.
  • Excellent verbal and written communication skills, especially in client-facing environments.
  • Highly organized, deadline-oriented, and self-motivated.

Benefits:

  • Real impact in a high-growth environment.
  • Revenue-linked incentives.
  • USD compensation.
  • Work-life flexibility.
  • Ownership and autonomy.
  • Cross-industry exposure.
  • Tool access and AI enablement.
  • Growth-focused culture.

How to Apply:

To be considered for this role, please submit the following materials as part of your application:

  • Cover letter or personal introduction.
  • Resume or LinkedIn profile.
  • Sample work: campaigns or email flows.
  • Portfolio or analytics dashboards.
  • Interview process.

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