
Google Ads Account Strategist
2 weeks ago
We are seeking a seasoned professional to manage Google Ads campaigns for our clients. This is an excellent opportunity for experienced individuals who excel in managing Google Ads campaigns.
Key Responsibilities- Conduct Thorough Keyword Research
- Establish and configure Google Ads accounts for clients using a mix of campaign types, including Search, Display, Retargeting, Shopping/Merchant Center, Performance Max, and YouTube campaigns.
- Monitor and optimize Google Ads accounts consistently to enhance performance and achieve desired outcomes.
- Develop strategic plans based on performance data, client feedback, and market analysis.
- Prepare comprehensive status reports detailing key tasks completed, important observations about performance, and actionable recommendations.
- Set up Analytics and conversion tracking as necessary to measure campaign effectiveness.
- A minimum of two years of experience managing Google Ads campaigns within an agency environment.
- The ability to manage multiple accounts independently, with a proven track record of auditing accounts and developing growth strategies without assistance.
- Expertise in setting up and optimizing various Google campaign types, including Search, Display, Retargeting, Shopping/Merchant Center, Performance Max, and YouTube campaigns.
- An in-depth understanding of core Google Ads concepts, such as keyword match types, bid strategies, geo-targeting, observation audiences, demographic bid adjustments, and more.
- The ability to craft clear, concise status updates and reports using a positive tone suitable for client communication.
- Flexibility to work during the US East Coast time zone.
- Prior experience with tools like Agency Analytics, Call Rail, and ClickUp (or similar project management tools) is highly valued.
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