Mobile App Acquisition Marketing Specialist

1 week ago

Rawalpindi Cantonment, Pakistan beBeeMarketing Full time
Drive Customer Growth as a Mobile App Acquisition Marketing Expert

We are seeking an accomplished User Acquisition Marketing Manager to spearhead customer growth for our mobile app across global markets. As a hands-on performance marketer with strong analytical skills, you will be responsible for planning, executing, and optimizing user acquisition (UA) campaigns, managing budgets, and collaborating closely with Creative, Product, and Analytics teams.

This role demands expertise in managing UA campaigns across major mobile ad networks (Facebook/Meta, Google App Campaigns, TikTok Ads, programmatic DSPs), proficiency with MMPs (such as Adjust, Appsflyer, or Branch), and a strong data-driven approach to campaign management and decision-making. You will also develop acquisition strategies for launching in new countries, promoting new features, and supporting business growth initiatives.

Key Responsibilities:
  • Plan, launch, manage, and optimize UA campaigns across Meta, Google UAC, TikTok, programmatic, and affiliate channels
  • Own and manage a performance marketing budget, ensuring efficient customer acquisition and cost-per-acquisition (CPA) goals
  • Analyse campaign performance and generate actionable insights, reporting regularly to marketing and business leadership
  • Develop acquisition strategies for launching in new countries, promoting new features, and supporting business growth initiatives
  • Work closely with the Creative team to test and refine advertising creatives based on performance and market trends
  • Collaborate with the Product and BI teams to improve targeting, segmentation, user funnel conversion, and customer lifetime value (LTV)
  • Experiment with new channels, technologies, and growth tactics to improve scale and efficiency

Requirements:
  • 6+ years of experience in mobile app user acquisition or performance marketing, ideally in fintech, remittance, or finance apps
  • Expertise in managing UA campaigns across major mobile ad networks (Facebook/Meta, Google App Campaigns, TikTok Ads, programmatic DSPs)
  • Proficiency with MMPs (such as Adjust, Appsflyer, or Branch) and mobile attribution analytics
  • Strong analytical and data-driven approach to campaign management and decision-making
  • Hands-on experience with A/B testing, creative optimization, cohort analysis, and LTV modeling
  • A strong mix of creativity and operational excellence
  • Excellent collaboration skills to work cross-functionally with Product, Creative, CRM, and Analytics teams

About the Role:

As a User Acquisition Marketing Manager, you will be instrumental in driving customer growth for our mobile app across global markets. This is a unique opportunity to join a dynamic team and contribute to the success of our business.

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