Email Marketing Executive

4 days ago

Lahore, Punjab, Pakistan beBee Careers Full time
Email Marketing Campaign Manager

We are looking for a skilled professional to oversee and execute email marketing campaigns, optimize performance through A/B testing, and maintain campaign data within Salesforce.

The ideal candidate will have experience in marketing automation, CRM management, and campaign performance tracking. They should be proficient in setting up and managing Salesforce accounts for new users or clients, uploading and mapping campaign data at the beginning of each month, configuring and launching monthly marketing campaigns, and conducting A/B testing on templates, domains, sender IDs, and subject lines to improve engagement.

Key Responsibilities:
  1. Campaign Setup and Management: Set up and manage Salesforce accounts for new users or clients.
  2. Data Upload and Mapping: Upload and map campaign data at the beginning of each month.
  3. Campaign Launch and Tracking: Configure and launch monthly marketing campaigns through Salesforce, track email performance metrics, including delivery rates, engagement, and lead generation.
  4. A/B Testing and Optimization: Conduct A/B testing on templates, domains, sender IDs, and subject lines to improve engagement.
  5. Email Campaign Execution: Execute and monitor daily email campaigns, ensuring smooth delivery.
  6. Lead Nurturing and Monitoring: Monitor webmail inboxes to ensure emails are forwarded correctly for nurturing, identify and flag positive responses for the sales team to follow up.
  7. Campaign Activity Logging: Log campaign activities and updates in JIRA or other project management tools.
Qualifications & Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 3-5 years of experience in email marketing, CRM management, or digital marketing.
  • Hands-on experience with Salesforce and marketing automation tools.
  • Strong understanding of email campaign execution, A/B testing, and performance tracking.
  • Experience in lead nurturing and email deliverability best practices.
  • Familiarity with JIRA or other project management tools.
  • Excellent analytical and problem-solving skills.
  • Strong attention to detail and ability to work in a fast-paced environment.

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