Modern Trade Growth Strategist

5 hours ago


Karachi, Sindh, Pakistan beBeeLeadership Full time 12,000,000 - 16,000,000
Job Overview

The role of Modern Trade Leader is pivotal in driving sales growth and delivering strategic objectives across the emerging accounts in South. As a key member of the leadership team, you will be responsible for developing and executing plans to achieve sustainable growth, while ensuring exceptional in-store experiences and managing relationships with modern trade partners.

Key Responsibilities:
  • Customer Engagement: Foster strong business relationships with modern trade customers, including hypermarkets, supermarkets, and distributors servicing these customers.
  • Strategic Planning & Execution:
    • Collaborate with the Modern Trade Manager to design and implement joint customer business plans.
    • Develop and execute promotional and category-specific plans with clear objectives to drive sales in modern retail formats.
    • Lead and execute in-store efficiency KPIs, including off-shelf displays, planograms, and on-shelf availability.
    • Manage and allocate customer investments and promotional budgets to maximize return on investment (ROI).
  • Performance Optimization:
    • Monitor and analyze key performance indicators (KPIs) to assess the success of modern trade strategies.
    • Ensure achievement of sales targets and volume delivery for assigned key accounts.
    • Stay abreast of competitor activity in-store and develop mitigation plans.
    • Utilize data-driven strategies to enhance sales processes and drive revenue growth.
  • Team Leadership & Development:
    • Lead and supervise in-store operations and merchandising teams to ensure effective strategy execution.
    • Support training and development of team members, fostering a positive work environment.


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