E-commerce Brand Accelerator

1 week ago

Lahore, Punjab, Pakistan beBeeStrategist Full time A$50,000 - A$80,000
Job Description

We are a fast-growing e-commerce business seeking an experienced Social Media Marketing Strategist to propel our brand forward. You will be responsible for developing and implementing a comprehensive social media strategy that drives engagement, growth, and brand awareness across all platforms.

Key Responsibilities:

  • Develop and write engaging content for social media channels, including Instagram, Facebook, TikTok, and Pinterest.
  • Manage collaboration requests from influencers and Amazon affiliates, crafting personalized messages and building relationships.
  • Grow our target audience by engaging with posts from affiliates, influencers, and community members who align with our ideal customer profile.
  • Collaborate closely with the Founder to co-develop the overall content calendar, ensuring alignment with brand priorities and upcoming campaigns.
  • Monitor KPIs, track engagement metrics, and use analytics tools to evaluate performance, adjusting strategies based on insights to improve reach, engagement, and ROI.

About Us:

We are a Sydney-based Australian e-commerce company dedicated to sustainable living without sacrificing style or functionality. We aim to double our sales in the next 24 months and need an experienced professional to help us dominate and grow our e-commerce operations.

Responsibilities:

  • Social Media Content Creation: Develop and write engaging, platform-specific content for social media channels, with a primary focus on Instagram, as well as Facebook, TikTok, and Pinterest.
  • Influencer & Affiliate Communications: Serve as the primary point of contact for influencers and Amazon affiliates, managing outreach and partnerships.
  • Audience Growth through Strategic Engagement: Proactively grow our target audience by engaging with posts from affiliates, influencers, and community members who align with our ideal customer profile.
  • Content Planning and Calendar Management: Collaborate closely with the Founder to co-develop the overall content calendar, ensuring alignment with brand priorities and upcoming campaigns.
  • Trend Monitoring and Innovation: Stay ahead of social media trends, platform updates, and audience behaviors to identify new opportunities and ensure the brand remains relevant and competitive.

Requirements:

  • Experience & Proven Track Record: Minimum of 3–5 years of hands-on experience in social media management, content creation, and influencer marketing—preferably within a direct-to-consumer or e-commerce brand environment.
  • Exceptional Communication Skills: Fluent in English, with outstanding verbal and written communication skills.
  • Creative & Strategic Copywriting: Must have strong copywriting skills with the ability to craft compelling social media captions, engaging newsletter content, thoughtful influencer outreach, and scroll-stopping video scripts that reflect the brand's voice and values.
  • Visual & Editing Proficiency: Skilled in creating and editing content for Instagram (posts, Stories, Reels), TikTok, and YouTube Shorts.
  • Organizational & Planning Excellence: Demonstrated ability to build and manage content calendars, plan ahead for campaigns, and organize user-generated content and influencer content in a structured, timely, and strategic manner.

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