Category Manager

3 days ago

Karachi, Sindh, Pakistan beBeeRetail Full time 20,000,000 - 25,000,000
Key Retail Category Leadership Position

A seasoned retail category leader is required to develop and implement long-term strategies for maximizing visibility and revenue.

Job Overview:

The ideal candidate will oversee performance, sponsorship initiatives, and maintain a consistent brand image across all touch points.

Responsibilities:
  • Design and execute integrated marketing campaigns in collaboration with the category team.
  • Drive brand mileage through digital branding, installations, and event venue branding initiatives.
  • Ensure all sponsorship-related events and initiatives are carried out efficiently and effectively, delivering corporate brand identity.
  • Develop and implement successful marketing campaigns from ideation to execution.
  • Collaborate with stakeholders to monitor product prices and remain competitive relative to key competitors, optimizing pricing strategies.
  • Analyze the value chain, changing competitive landscape, and marketing activities of key competitors to further grow market share.
  • Oversee branding, advertising, and promotional campaigns promoting the retail category at major industry events.
  • Efficiently manage relationships and executions with external agencies, delivering required output while minimizing cost.
  • Identify brand marketing channels as future sources of growth and develop brand communication strategy, creating integrated plans.
  • Manage the 6 Ps of marketing across portfolio, using them as building blocks for marketing strategies.
  • Ensure a competitive brand persona is maintained across forecourts.
  • Continuously evaluate and adjust marketing plans to meet changing market and competitive conditions, adding new opportunities aligned to customer needs.
  • Take full ownership of assigned categories/product lines, leading brand development strategy, including budget responsibility, revenue growth management, research, and insights generation.
  • Measure and report on marketing campaign performance, gaining insight and assessing against goals.

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